Mark Haddad of Zingr Communications approached me earlier this year to help create a brand identity for his mobile marketing start up. First on the wishlist for the start up was a logo that encorporated the fresh, techy and modern feel of the company.
One of the design challenges that Mark presented me was creating a mark that would read not only as a large Z with a small R (think Periodic table of elements), but also incorporated the full Zingr name.
Through a series of explorations and several rounds of revisions, we agreed on the logo above.
-matt
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