Phantom Sports Picks, asked us to get inspired by the lines in luxury automobiles. With a name like Phantom, they were especially fond of the ultra posh Rolls Royce Phantom. Phantom insisted on incorporating the PSP type treatment somewhere in the logo, so we determined that the first P would be inverted for symmetry. We also decided to forego the traditional vertical grille styling of the Phantom and go for something that looked more like wings, or the grille of the equally posh S600 Mercedes Benz. Mix that will clean modern type above and below and voila.
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October 15th, 2010
Like the logo. Nice post. Thanks for sharing your design process.