After deciding we wanted to start a design firm, we spent a lot of time having discussions about what type of business we wanted. What did we want to do? How did we want to serve our clients? What would make us different from all the other design firms out there? We kept coming back to the idea that we wanted to help our clients in the beginning of the process; to work with them to plan and concept. We feel that most successful marketing efforts are those that have “forethought.” So, what comes before forethought? Well, threethought of course!
All puns aside, the concept of 3thought was one that stuck with us. The concept of 3thought serves as an inspiration to our clients and ourselves to be proactive in our business and not reactive as so many companies tend to do. By changing the paradigm, the path to success is a much easier road.