It’s that time of year again, and 3thought would like to wish all our friends a very Happy New Year. The annual New Year’s card has gone out and we hope it inspires you to achieve greatness throughout the upcoming year. We have once again adapted our original card illustration to wallpaper for your various digital devices. Enjoy!

• 320 x 480 (iPhone 3G and 3GS)
• 640 x 960 (iPhone 4G)
• 1024 x 768 (iPad)
• 1280 x 800
• 1280 x 960 (widescreen)
• 1440 x 900
• 1440 x 1050 (widescreen)
• 1600 x 1200
• 1680 x 1050 (widescreen)
• 1920 x 1200 (widescreen)

(Control Click the link you want and select “Download Linked File As…” or for PC users Right Click on the link you want and select “Save Target As…”)

Big thanks to everyone who supported us through 2011. We wish you all the best.

What do you think? Any names you liked better than 3thought?

How do you namestorm?

How did your company come up with it’s name?

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namestorming….

words to describe:
benutual
muneficial
smarts
smarty
brain
intelligent
savant IQ
above average
intellectual
intellect
brilliant
apt
keen
nimble
sharp
shrewd
slick
adept
deft
skill
technique
method
adore
delight
dig
like
relish
layers
onions
garlic
transparency
depth
run
sprint
jaunt
motion
deep thought
substance
proof is in the pudding
pudding
sundae
icing
frosting
caramel
sweet peppers

things that come in pairs:
pears
curious pears
curious pear
pencil and paper
pencil and passion
bacon & eggs
bacon & legs

name ideas:
bacon and thunks
inthink
enthink
I.E. (insight & enjoy)
creatink
thinknique
apt cobalt
deft cobalt
idesign
d-think
d-make
d-joy
adept curiousity
insightosity
designosity
smarty paints
adeption
intellactual
intellactualize
idea
thoughts
concept
condepth
essence
essense
impression
dimension
catalyst 9
inpression
inkling
notion
opinion
sense
solution
theory
view point
dew point
do-point
voice
vision
modulation
tone
intonation
shout
expressions
visual voice
adeption
invent
invest
bucket
burn
fire
flame
ember
transcend
deliver
perception
perceptology
convey
communicate
batch
bevy
bunch
club
clique
cluster
collection
gang
suite
braintrust
thinktrust
troop
via
solvia
brainology
branology
cranium
marinate
inedate
thought box
boost
dream
query
find
discover
bring to light
indentify
identifive
pinpoint
explore
explorers
exploration
individual
figure
3think
3thought <- sure you don’t want to revisit this? I keep coming back to it. No harder to say than rethought.

Other directions:
random object
random words we like the sound of
have we tried a porn name generator?
word made from the first letters of a list of words/sentence

Client: Carolina Institute for Public Policy
Project: Logo Design
Details: As part of a policy brief and template we designed for the Carolina Institute for Public Policy, we were tasked with the challenge of creating a simple updated logo. The people at CIfPP wanted to create a logo that reflected what the institute does as well as the University of North Carolina Chapel Hill itself. What we came up with was a logo that used shapes to symbolize windows and documents. We mixed the symbol with the UNC colors and fonts and basic branding to create what we think is a clean and clever logo.

If you or your business is in need of a logo or even just a logo update to make it fresh again, please feel free to contact 3thought for a quote.

3thought was honored to again have the opportunity to create the event identity for the Kristen Ann Carr Fund’s premier annual event. Every year, the visuals of “A Night to Remember” get re-invented to mirror the interests and personality of the honorees. The 2011 Honorees, Lisa and Greg Linn, expressed a desire for the pieces to have a contemporary, artistic feel; be inspired by “jazz;” and remind people that is a really fun-filled evening.

We hit upon the general aesthetic and color palette early, but the final elements took a while to get just right. The final identity was centered around a multi-layered, hand-drawn illustration created by Shea mixed with bold paint splats that were balanced with quiet space and contemporary, clean typefaces. This created an energetic and joyful visual to build all the necessary promotion pieces.

The first was the event poster (shown above), and this doubled as a unique invitation. The invitation was printed on the back side of the poster that was then folded down in 6 panels for mailing. Other components included a response card, envelopes, email save the date, silent auction/event guide brochure, tote bag and souvenir t-shirt (shown below).

The final and most in-depth piece created was the event journal which is an 84-page program book. The book includes organization and event information, as well as advertisements for all event sponsors. Unlike many events where most of the supporters are corporate sponsors, many of these ads are personal messages of support from individuals who know the honorees and organization members. Since the ad content was not coming as finished art from professional marketing departments, layouts had to be built for these special ads that both worked as part of the overall book, but still reflected the the personal nature of each message. The final book consists of a full color cover, black and white editorial pages, and three special 2-color sections for upper level sponsors. You can flip through the complete layout below.

To learn more about the Kristen Ann Carr Fund and all they do for sarcoma research, please visit: sarcoma.com. “A Night to Remember” is managed by Empire Events Group.

If you are an event planner who would like to develop a comprehensive visual identity for one of your upcoming events, please drop us a line with our contact form >