We were delighted last year when Boston College Athletics asked us to work on their Annual Report. The project was one of our first at 3thought and we loved the result. We’re so happy Boston College decided to give us a shot again this Spring, and we think the results are just as good the second time around.
As last year’s piece was very well received, Media Relations wanted to try to capture the same spirit (we believe the word used was “cool”) and still make a piece that was unique and stood out. The key design directive was to highlight the success Boston College Athletics had on and off the field. The layout also had to support a series of special question and answer articles from not only their athletic director Gene DeFilippo, but their new head basketball coach Steve Donahue as well. And all of that had to mix with the traditional academic, development, community service and news stories.
Our challenge was to communicate a large volume of content within a space that seemed open and easy, yet still held the reader’s attention. One of the most important components was, of course, the cover which needed to depict iconic moments of past, current and future accomplishments. We captured the overall theme of piece in the single word “VICTORIOUS” stacked in a bold, contemporary fashion that constructed a frame for a variety of photographic images. The letters were printed in gold metallic ink to further add to their impact. The end product exceeded everyone’s expectations.
We invite you to explore the entire report by flipping through the thumbnails below.
As always, Media Relations did a great job of being prepared, managing the gathering of photos and copy. George H. Dean Printing in Braintree, MA did the printing and delivered an exceptional product again this year.
If you have any comments or questions, we always encourage you to leave them in comment box below.
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