3thought continues to re-invent the classic invitation for the New York State Academy of Trial Lawyers by keeping costs low and design tastes high.
New York State Academy of Trial Lawyers 2011 Membership Reception Invite
TuesdayMay 24,2011
by 3thought
3thoughts for “Good” Friday 2011
FridayApr 22,2011
by 3thought
A good read we found this week is entitled: How to Steal like an Artist (and 9 other things nobody ever told me), by Austin Kleon. There’s some great advice in there about how to live life on your terms. The part that really resonated with us was Austin’s theory about how young [...] Read more »
Graphic Design Terminology: Leading
MondayApr 4,2011
by 3thought
Leading: A typography term that refers to the space between lines of type. This is also known as “line spacing” too. Leading is generally measured as the distance from one baseline of type to the next. The term dates back to days of manual typesetting (ancient, we know) when strips of lead (yes, actual metal) [...] Read more »
Devlin S-AFE Program Brochure
FridayMar 25,2011
by 3thought
3thought added a very unique die cut and artistic touches to a small format brochure to create both intimacy and impact.
Graphic Design Terminology: Resolution
WednesdayMar 23,2011
by 3thought
Resolution: All images have a resolution. Whether that image is displayed on a tv, computer, phone or printed in a book, brochure or magazine. Resolution refers to the detail of the image (see image below). Images with low resolution have less detail and images with high resolution have more details. Resolution is typically measured in [...] Read more »
Graphic Design Terminology: CMYK
MondayMar 14,2011
by 3thought
CMYK: An acronym for Cyan, Magenta, Yellow and Key (Black). CMYK refers to the colors of the ink used when you’re printing and is also called 4 color process printing. Mixing together these 4 primary colors to create other colors like purple, green and orange is know as subtractive color. Think of this process like [...] Read more »
Graphic Design Terminology: Brand
WednesdayMar 9,2011
by 3thought
Brand: A brand is not a logo, name, typeface or color. You can’t find a brand on a business card, a website or in a brochure. A brand is the sum total of how the public feels about a particular something or someone. It’s the emotional response that people have to a product, company, or even a [...] Read more »
Graphic Design Terminology: PDF
TuesdayMar 8,2011
by 3thought
PDF: Originally created by Adobe in 1991, PDF is short for “Portable Document Format”. A pdf is a file format that works on Windows, Mac, Linux, IOS and Android operating systems. In other words, it’s a universal file format, so it’s great for sharing between operating systems and devices. PDFs are how designers typically send [...] Read more »
Graphic Design Terminology: Adobe
MondayMar 7,2011
by 3thought
Adobe: The brand of the software your designer should be using. Founded in 1982, Adobe is the maker of many professional graphic design programs. Some of Adobe’s most popular design programs are Photoshop, Illustrator, Indesign and Dreamweaver. Of course there are many other makers of design software, but it’s our opinion and the opinion of [...] Read more »
Fresh Meadows Farm Logo
ThursdayFeb 24,2011
by 3thought
The owner of Fresh Meadows Farm wanted a logo to help them sell organic cranberries and represent the family’s heritage as cranberry growers. 3thought delivered with classic composition and unique wood-cut details.
