Client: Carolina Institute for Public Policy
Project: Logo Design
Details: As part of a policy brief and template we designed for the Carolina Institute for Public Policy, we were tasked with the challenge of creating a simple updated logo. The people at CIfPP wanted to create a logo that reflected what the institute does as well as the University of North Carolina Chapel Hill itself. What we came up with was a logo that used shapes to symbolize windows and documents. We mixed the symbol with the UNC colors and fonts and basic branding to create what we think is a clean and clever logo.

If you or your business is in need of a logo or even just a logo update to make it fresh again, please feel free to contact 3thought for a quote.

3thought was honored to again have the opportunity to create the event identity for the Kristen Ann Carr Fund’s premier annual event. Every year, the visuals of “A Night to Remember” get re-invented to mirror the interests and personality of the honorees. The 2011 Honorees, Lisa and Greg Linn, expressed a desire for the pieces to have a contemporary, artistic feel; be inspired by “jazz;” and remind people that is a really fun-filled evening.

We hit upon the general aesthetic and color palette early, but the final elements took a while to get just right. The final identity was centered around a multi-layered, hand-drawn illustration created by Shea mixed with bold paint splats that were balanced with quiet space and contemporary, clean typefaces. This created an energetic and joyful visual to build all the necessary promotion pieces.

The first was the event poster (shown above), and this doubled as a unique invitation. The invitation was printed on the back side of the poster that was then folded down in 6 panels for mailing. Other components included a response card, envelopes, email save the date, silent auction/event guide brochure, tote bag and souvenir t-shirt (shown below).

The final and most in-depth piece created was the event journal which is an 84-page program book. The book includes organization and event information, as well as advertisements for all event sponsors. Unlike many events where most of the supporters are corporate sponsors, many of these ads are personal messages of support from individuals who know the honorees and organization members. Since the ad content was not coming as finished art from professional marketing departments, layouts had to be built for these special ads that both worked as part of the overall book, but still reflected the the personal nature of each message. The final book consists of a full color cover, black and white editorial pages, and three special 2-color sections for upper level sponsors. You can flip through the complete layout below.

To learn more about the Kristen Ann Carr Fund and all they do for sarcoma research, please visit: sarcoma.com. “A Night to Remember” is managed by Empire Events Group.

If you are an event planner who would like to develop a comprehensive visual identity for one of your upcoming events, please drop us a line with our contact form >

Claims Consulting Group hired 3thought to create a simple yet unique logo mark with some classic type. The idea for the logo was to make it look a bit like a water droplet hitting the water and a ripple of waves. We angled the CCG letters to give the illusion of a perspective going away from the reader.

If your business needs a custom logo created, feel free to drop us a line. We’d love to help.

The story of how 3thought and Brewster Productions connected actually goes back to twitter in 2009. At the time, twitter was relatively new and definitely not as popular as it is today. Seeing as we were all tweeting from the Plymouth area, and both relatively new startups we formed an online connection and after a few tweets back and forth, we agreed to help support each other. Even if that support was just as simple as spreading the word via social channels and putting a link to each other’s website on our own sites. Pretty grassroots stuff.

We really enjoy posters and poster design, and earlier this spring we reached out to Jon about possibly helping with a poster. Jon agreed to let us help, and provided some information for this year’s Acoustic Nights Free Concert Series. As far as aesthetics goes, Jon just said it would be nice to have a red poster. Other than that, we had full creative freedom and this is what we came up with.

The poster is 11×17 format and all of the graphics are completely hand drawn. If you’d like to hire 3thought to create a poster for your event please drop us a line.

To learn more about Brewster Production’s Acoustic Nights Free Concert Series and all their concerts and services on their website!

Shows start at 6pm on the Hedge House Lawn in Plymouth, MA and are completely FREE.

We have had the pleasure of working with Michelle and her team at the Academy for several years now, and every year is a new challenge to create an impactful and memorable invitation. We developed this tri-fold, self-mailing format as a means to minimize costs while still maintaining a high end feel.

Keeping our audience in mind, the design of the 2011 invitation was inspired by the designs of silk tie. The detailed pattern and bold stripes create drama, while the clean typographic treatments keep it “classy.” The invite is printed in 1 color with a spot gloss varnish to add panache and depth.