Client: Carolina Institute for Public Policy
Project: Logo Design
Details: As part of a policy brief and template we designed for the Carolina Institute for Public Policy, we were tasked with the challenge of creating a simple updated logo. The people at CIfPP wanted to create a logo that reflected what the institute does as well as the University of North Carolina Chapel Hill itself. What we came up with was a logo that used shapes to symbolize windows and documents. We mixed the symbol with the UNC colors and fonts and basic branding to create what we think is a clean and clever logo.

If you or your business is in need of a logo or even just a logo update to make it fresh again, please feel free to contact 3thought for a quote.

Claims Consulting Group hired 3thought to create a simple yet unique logo mark with some classic type. The idea for the logo was to make it look a bit like a water droplet hitting the water and a ripple of waves. We angled the CCG letters to give the illusion of a perspective going away from the reader.

If your business needs a custom logo created, feel free to drop us a line. We’d love to help.

Fresh Meadows Farm approached 3thought in December of 2010. After a few meetings to discuss their growing organic cranberry business (no pun intended), 3thought began the process of creating a logo. Fresh Meadow Farms wanted to position themselves as one of the premier organic cranberry growers in the area and needed a logo that would reflect their heritage and long tradition of growing cranberries.

3thought presented a handful of concepts all exploring different aspects of an “historic” aesthetic. The circle mark selected with its hand drawn, wood cut look resonated with the team. The logo was refined so every perfectly round or straight edge was bent or chiseled to look even more hand wrought. The secondary colors complete a subdued palette with historic undertones. The type is a mix of Celestial Antique with all caps and all small caps.

Phantom Sports Picks, asked us to get inspired by the lines in luxury automobiles. With a name like Phantom, they were especially fond of the ultra posh Rolls Royce Phantom. Phantom insisted on incorporating the PSP type treatment somewhere in the logo, so we determined that the first P would be inverted for symmetry. We also decided to forego the traditional vertical grille styling of the Phantom and go for something that looked more like wings, or the grille of the equally posh S600 Mercedes Benz. Mix that will clean modern type above and below and voila.

The Frosty Dog on Route 58 in Carver is the newest place on the South Shore for ice cream, food, arcade and family fun. Not only do we happen to work above the Frosty Dog, but we take care of all their design and advertising. Our first assignment as with many new business’ is to develop a logo system. Chuck, the owner, already had the name for the business and the idea of using a friendly puppy with sunglasses. From there it was really up to us to develop a kid-friendly, fun logo.

As we were targeting children and families, it seemed logical to create an appealing dog mascot that could support all kinds of collateral and merchandise. We explored a couple different breeds and a rendered them in various cartoon-like styles.

We presented a few sketches to Chuck, and ultimately, the bulldog spoke to him. The hand-drawn dog was rendered with bold lines and colors, and we refined the typography and composition. The mark works equally well in black & white which will make it very easy to screen print or embroider it on to t-shirts & hats.

We will soon be expanding the identity to a website, but The Frosty Dog is already up on Twitter and Facebook.