If you’re one of our clients with a website, chances are pretty high that we set you up with a Google Analytics account. Here’s a quick overview and a few FAQs to help you understand analytics and some of the terms associated with Google Analytics.
To access your Google Analytics page start by typing www.google.com/analytics into your web browser. From there click the “access analytics” button and you’ll be prompted for your Google username and password. We should have sent you that info in an email if you didn’t have a Google account to begin with. Now click on the name of your site and then “view report“. Ta da, you should now be logged into the Google Analytics Dashboard.
Now that you’re logged in there’s a few basic things you should know.
The left side contains your main navigation.
The right panel is where your analytics information is displayed.
Analytics FAQs and Terms
What’s the difference between a “Visit” a “Visitor” and a “Page Views”?
Confusing, right? Visits are the amount of times someone views your site. Visitors may come to your site more than once, so 1 visitor can have several visits. Page views are the amount of pages viewed per visit. Meaning an overall average of pages per visit.
What’s a “Bounce Rate”?
Bounce rate measures if your visitors leave your site after landing on 1 page. Generally, they were in and out in only a few seconds. Although similar and often confused, the difference between a bounce rate and an exit rate is that a bounce rate measures who only viewed a single page before leaving, where as exit rate relates to visitors who left your site after viewing a specific page (they could have looked at several pages before deciding on this page, it was time to go). It’s good to note when either is abnormally high. You should be asking “what were they looking for that they didn’t see?”
What are “Traffic Sources”?
- “Direct Traffic” where someone types your url into their browser to visit your site.
- “Referring Traffic” is where another website or link directs a visitor to your website.
- “Search Engine Traffic” measures all traffic that comes to your site when people use a search engine.
What are some other things I should pay attention to?
Well, every site and every company is different. You may have metrics that you’re more concerned with than the next guy, but as a general rule of thumb, you may want to check things like:
“Map Overlay” to see where your traffic is coming from geographically. See if you maybe huge with Plymouth visitors.
“New versus Returning” is another stat to see how well new visitors are finding your site and if visitors are coming back for more.
“Keywords” is a great way to find out how people are finding your site. What keywords are they searching for when they find you?
“Content by title” tells you what pages are popular on your site.
So that’s it for now.
There are a ton of other things you can learn about your website by reviewing your analytics. Running ad campaigns with special landing pages are great ways to measure the success of your marketing and much much more. Determining where you traffic is coming from and whether or not they’re finding the content you want them to find can also be seen. Good luck with Google Analytics!