1. This video came our way care of @LuckyKDesign. It shows an illustrated version of the book Alice in Wonderland reinterpreted for the iPad. Not only is it entertaining, it’s artistically gorgeous. If all children’s books were this engaging, maybe kids would read more. But seriously, this is just another example of our different media are becoming one giant omnimedia where we are no longer observers, but participants. We are excited about the evolution. Holodecks anyone?
2. This week Adobe took some time out of battling with Apple to release CS5. For our non-designer readers, CS5 is the latest edition of Adobe’s Creative Suite Software which includes Illustrator, InDesign and the where-would-we-be-without-it Photoshop. Basically the tools we use every single day to make you look good. Like all new must have toys tools, CS5 comes with a bunch of fun bells and whistles and had twitter all a-buzz. In our opinion, the star of the day seems to have been Puppet Warp which will allow a user to repose objects within an image by setting bend points. Kind of hard to explain, but trust us, it’s really cool. Now we just need to save save save so we can get a couple upgrade copies.
   Check out some of the cooler features on cs5.org:
   Top 5 Features of Popular Adobe CS5 Products
3. Fast Company recently published an infographic that gives a snap shot of today’s entrepreneur. Looking at the numbers, we are just shy of completely average entrepreneurs. (at least on paper )
   • 24% are age 26-30 (and 26% are 31-35)
   • 44% started their business because they saw an opportunity to make something great.
   • 46% are first time business owners
   • 54% are on Macs
   • 52% use iPhones

   The one stat that was a bit of a shock was that 70% are male. Shea wants to know, Ladies, what’s up with that!?
   Check out the original post on Fast Company.

Building a comprehensive brand strategy involves a lot of different moving parts, but we wanted to provide a starting point for non-profit organizations who have never gone through the exercise. We included the very basic elements that are necessary to begin a branding process. The series will continue with more in-depth applications and non-traditional marketing strategies.

In part 1 of our series, we talked about how your brand is defined by the sum total of the emotional response people have to the way you present yourself. Because people have free will and you can’t simply tell them what to think, you need to take advantage of any opportunity you get to influence people’s hearts and minds. The pieces you do have control of are incredibly valuable. These pieces of your branding puzzle run the gamut from fast, cheap and easy, to expensive, time-consuming and complicated.

So, first order of business when branding your non-profit is to put your best foot forward and start with the basics.

Read the complete article on Non-Profit Toolbox

The founders of Cape Business Publishing have always been strong supporters of the young professional and entrepreneurs in our area. Their magazine, Plymouth County Business, profiles a business in each issue that represents this demographic. For their June/July Issue, they selected to interview 3thought!

We remember when we got the call back in April. We’d just gotten started and Shea was in Arizona on vacation. Matt did some creative teleconferencing and we had a wonderful conversation with Glen Ritt. We then anxiously awaited our periodical debut.  Just last week we received our tear sheets and were very excited at the outcome.

We would like to thank Plymouth County Business Magazine (now Cape & Plymouth County Business) for taking the time to get to know us. Also, we would like to thank Ed Nute for taking our “purdy” pictures.

If you’d like to learn more about why we started our company in a recession, our philosophies and how we see our selves stepping into the future, please read the full text of the article here.