This project is part of a larger re-brand initiative commissioned by At Your Service. They knew they wanted a fresh new image that projected their high quality, standards and panache. We had previously created a new Logo that featured a hand-drawn, artistic style and rich purple color.

This was the first website for At Your Service, so we were starting with a completely clean slate. We worked with the management team to figure out a sitemap and develop content. As At Your Service is a small company that prides itself on a personal touch, the scope of the site was kept simple while still providing all the information one would need to contact the company for a quote.

We developed several possible visual directions with a wide range of aesthetics. Ultimately, this direction was chosen because of its “mood.” The client really liked the emotional response and sense of elegance created by the dark purple swirls and simple napkin graphic. The homepage features a simple roll over effect on key targets that creates just a touch of drama.

Overtime, as their collateral materials grow, the website will grow with the client. They will be adding to their image archive and posting more photography as it becomes available. The simple design allows the site to work visually now and as the content becomes more complex.

To learn more about At Your Service, please visit atyourservice-cater.com.
Programming and hosting provided by: Brattle Consulting Group.

Chris Cater had been successfully running her catering accommodation service company for over 20 years, but she decided it was time to update her image. She asked us to create a logo that conveyed elegance and artistry as well as help communicate the services that her company offers.

The final mark was built from a hand drawn sketch that Shea created. An illustration of a server with champagne flutes easily communicated the business provides waitstaff and bartenders, and the thick ink-like lines create a feeling of old-world elegance. The typeface was selected to compliment the line style of the drawing. The client was happy, stating that the  image made her hear a party with the hum of conversation and clinking glasses.

The next step in the process was to create the all important marketing tool: the business card. We did nearly 12 separate concepts exploring the style elements suggested by the logo. We tried some elegant lacy textures and old world stain effects, but ultimately we felt the mark was strong enough to stand unadorned. A clean layout communicated all that it needed to, and a full bleed back added interest and sophistication.

Creation of a new At Your Service website was the next phase of this complete re-brand.

~shea & matt