3thought was honored to again have the opportunity to create the event identity for the Kristen Ann Carr Fund’s premier annual event. Every year, the visuals of “A Night to Remember” get re-invented to mirror the interests and personality of the honorees. The 2011 Honorees, Lisa and Greg Linn, expressed a desire for the pieces to have a contemporary, artistic feel; be inspired by “jazz;” and remind people that is a really fun-filled evening.

We hit upon the general aesthetic and color palette early, but the final elements took a while to get just right. The final identity was centered around a multi-layered, hand-drawn illustration created by Shea mixed with bold paint splats that were balanced with quiet space and contemporary, clean typefaces. This created an energetic and joyful visual to build all the necessary promotion pieces.

The first was the event poster (shown above), and this doubled as a unique invitation. The invitation was printed on the back side of the poster that was then folded down in 6 panels for mailing. Other components included a response card, envelopes, email save the date, silent auction/event guide brochure, tote bag and souvenir t-shirt (shown below).

The final and most in-depth piece created was the event journal which is an 84-page program book. The book includes organization and event information, as well as advertisements for all event sponsors. Unlike many events where most of the supporters are corporate sponsors, many of these ads are personal messages of support from individuals who know the honorees and organization members. Since the ad content was not coming as finished art from professional marketing departments, layouts had to be built for these special ads that both worked as part of the overall book, but still reflected the the personal nature of each message. The final book consists of a full color cover, black and white editorial pages, and three special 2-color sections for upper level sponsors. You can flip through the complete layout below.

To learn more about the Kristen Ann Carr Fund and all they do for sarcoma research, please visit: sarcoma.com. “A Night to Remember” is managed by Empire Events Group.

If you are an event planner who would like to develop a comprehensive visual identity for one of your upcoming events, please drop us a line with our contact form >

The story of how 3thought and Brewster Productions connected actually goes back to twitter in 2009. At the time, twitter was relatively new and definitely not as popular as it is today. Seeing as we were all tweeting from the Plymouth area, and both relatively new startups we formed an online connection and after a few tweets back and forth, we agreed to help support each other. Even if that support was just as simple as spreading the word via social channels and putting a link to each other’s website on our own sites. Pretty grassroots stuff.

We really enjoy posters and poster design, and earlier this spring we reached out to Jon about possibly helping with a poster. Jon agreed to let us help, and provided some information for this year’s Acoustic Nights Free Concert Series. As far as aesthetics goes, Jon just said it would be nice to have a red poster. Other than that, we had full creative freedom and this is what we came up with.

The poster is 11×17 format and all of the graphics are completely hand drawn. If you’d like to hire 3thought to create a poster for your event please drop us a line.

To learn more about Brewster Production’s Acoustic Nights Free Concert Series and all their concerts and services on their website!

Shows start at 6pm on the Hedge House Lawn in Plymouth, MA and are completely FREE.

This fall 3thought was contacted by Boston College to create this years Men’s Hockey Poster. It’s a project that Matt’s worked on 3 out of the last 4 years and here’s a fun fact… Much to the dismay of BU fans, each year he’s designed the poster, they’ve actually won the NCAA Championship. This year’s team is looking good and hopes to repeat last year’s performance.

The idea behind this year’s poster was something that 3thought bounced around with BC marketing department and the hockey team. We agreed that we wanted to emphasize BC Hockey’s tradtion and excellence over the past decade, but we also wanted to let their fan’s know that this years team is ready to work hard. That’s where the motto of “Shovel Ready” came from.

From a design standpoint, we did our best to create a memorable mood with the design. We chose to only use color for the players and logo, and keep the rest icy and cold. We incorporated the three latest championship trophies into the skyline to hammer home the decade of excellence idea (looking back), and created scaffolding and construction of a new trophy (looking forward). Another little touch we added was the frozen BC logo in the middle. Many of the other sports have been using the gold button logo, and we wanted the hockey team to stand out and be unique.

The final poster size is 3 feet wide, by 1 foot tall, so it’s a bit difficult to show in it’s entirety on screen, so here’s a nice shot to show some of the detail.

View “full size” poster

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Download your very own BC Men’s Hockey Desktop Wallpaper.

2011 Boston College Men’s Hockey Poster (with schedule)

1920 x 1200 – Download

1680 x 1050 – Download

1440 x 900 – Download

1280 x 800 – Download

2011 Boston College Men’s Hockey Poster (without schedule)

1920 x 1200 – Download

1680 x 1050 – Download

1440 x 900 – Download

1280 x 800 – Download

This years NCAA Frozen Four teams are finalized. It’s Miami versus BC and RIT versus Wisconsin. As some of you know, 3thought has created the artwork for this year’s. The DVD will be released shortly after the tournament is over, and the film will also air on the NHL network. Again, we’ve teamed up with Rival Films and Doc Emrick, so it should be a great job as always.

At this point, Shea’s pulling for her Alma Mater RIT in their first Frozen Four appearance, and Matt is rooting for Boston College. BC is 1/1 in National Championships when Matt design’s their Men’s Hockey team poster, and he’s looking to make it 2/2 this year. See the poster below

Hockey Fans, enjoy the tournament! More details about the project and updated artwork will be coming soon.

Here’s a series of posters we did for the Plymouth Philharmonic Orchestra. No big stories behind them. We just wanted to do something eye catching and fun. If you’re in the Plymouth area this Spring, make sure you drop by and check out a concert! For more details or to buy tickets, visit their website.