Rebranding That is

Trying to move your business forward but your branding holding you back?

Like people, businesses grow, change, and evolve over time. What you were when you started, probably isn't who you are today, and not necessarily who you want to be in five years.

You probably don't have the same personal style you did 10, 15, 20 years ago, so why should your business have the same brand presentation?

At the same time, we understand that change is difficult and you probably have a lot tied up in your existing brand. People know it – it helped build your organization. It's not something to be discarded like old trash.

So what do you do?

Let 3thought work with you on a strategic rebrand. We will help you capture the value of all the brand equity you have, clearly visualize the direction you are going, and pull all of it together in a cohesive visual branding system that will help move your organization forward.

Aren't we Just Talking About a New Logo?

While your logo is important, your brand doesn't begin or end there. Your logo will always be surrounded by fonts, colors, graphics, and messaging that give your entire brand context.

Many rebrands start with a new logo, but we've executed powerful, and successful rebrand projects without changing the logo at all.

Your brand is the sum of how people feel about your organization. Branding what you do to actively influence their opinion, and people will form an opinion with or without your participation. Should you really leave that to chance?

Ok, How Does This Rebranding Thing Work?

It's important to understand that every customer and project is unique, so we customize our rebranding process and milestones to suit the needs of each. There are still some key phases that every client can expect every time you work with us.

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  • Discovery

    When undertaking a rebrand, it becomes even more important to build a clear picture of who you are, where you have been, how you got here, and where you want to go. We learn all about you, your history, your industry, your competition and use that to define our starting point and direction for the remainder of the project. 

  • Concept

    This is the fun part. This is where the alchemy of creativity, experience and the expression of purpose come together. We’ll take our recommendations and ideas and distill them down into visual concepts for your review.

  • Execute and Revise

    We will build out the various brand components we've defined as part of the project scope. And you'll see how all the pieces start to work together. We look to you for input and guidance. No one knows your organization better than you, and now is the time to fix anything that needs fixing. 

  • Deployment!

    Rebrands require a planned and well-orchestrated rollout. We schedule when and how each new element we've developed gets deployed to your team and to the public. The "big reveal" is so exciting!

  • Ongoing Help

    Once your new branding is live, you'll likely have other marketing materials in need of updates. Who better to help than 3thought? Whether it's graphic design or web design and development, our talented team is here to help. 

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Rebranding Example - Merrill Engineers and Land Surveyors

Website Redesign, Logo Redesign, Stationary, Collateral, MailChimp Email Templates, Email Signatures, RFP Templates, Signage & more...

Website

Logo

BEFORE
Original Merrill Engineering Logo
AFTER
Merrill Engineering Logo After 3thought Rebranding

Project Highlights: To bring Merrill Associates into the 21st century, 3thought de-emphasized "associates, inc." and enlarged the word "Merrill" which was already what customers referred to them as. The refined logo was paired with updated typography, a bold color palette, and custom icons and graphics. Because of their rebranding effort, Merrill truly stands apart in their local Engineering market.

With a clearly defined visual identity, Merrill's next challenge was an overhaul 30+ years of print, web and digital marketing materials. Not only did everything have to look consistent and beautiful, it needed to be easily maintained by their in-house marketing team. 3thought provided one-on-one training, design templates and a strong brand guide for Merrill to follow.

Why Trust 3thought to With Your Rebranding?

We asked our customers why they chose to rebrand with 3thought, and this is what they said...

  • Value

    "We worked directly with senior designers who had decades of brand development and marketing experience, but we weren't paying for giant agency overhead." "With 3thought you get an established company, and not a freelancer, so you know they'll be there for you."

  • Holistic Approach

    "3thought saw the big picture and maximized their value by thinking about our rebrand across all of our marketing channels"

  • Experience

    "They bring so much experience to the table, and helped us take the right steps to achieve our goals while avoiding costly mistakes."

  • Process

    "Their team guided us through every step to ensure that our rebrand was exactly what we needed." 

  • Results

    "If creating a consistent vision for how your business represents itself to the world, and working with an agency who cares about marketing and business goals then you need to work with 3thought."

Collage of branding elements: sketches, pantone color swatches, McBride Insurance Business Card, Labor Guild logo guidelines, Labor Guild School of Labor logo, KAF Identity Guidelines Cover, KAF division logos, Phelps Insurance Logo