Visual Rebranding Can Change the Perception of Your Business.
Businesses grow, change, and evolve. Who you were when you started, probably isn't who you are today, and not necessarily who you want to be in five years. Change can be difficult and most businesses have a lot of equity in their existing brand. The good parts of your reputation aren't something to be discarded like old trash.
That's why strategic visual rebranding can help businesses capture their brands value, clearly visualize the direction you're going, and pull all of it together in a cohesive graphics and marketing system - designed to change how customers feel about them.
What people think about you is going to happen with our without your participation. Stop leaving things to chance and start influencing how people feel about your brand.
To bring Merrill Associates into the 21st century, 3thought de-emphasized "associates, inc." and enlarged the word "Merrill" which was already what customers referred to them as. The refined logo was paired with updated typography, a bold color palette, and custom icons and graphics. The use of strong diagonal lines in the logo was incorporated across all of Merril's marketing marketing materials. Because of their rebranding effort, Merrill truly stands apart in their local Engineering market.
With a clearly defined visual identity, Merrill's next challenge was an overhaul 40+ years of print, web and digital marketing materials. Not only did everything have to look consistent and beautiful, it needed to be easily maintained by their in-house marketing team. 3thought provided one-on-one training, design templates and a strong brand guide for Merrill to follow.
Why hire 3thought to for your rebranding project?
We asked our customers why they chose to rebrand with 3thought, and this is what they said...
"We worked directly with senior designers who had decades of brand development and marketing experience, but we weren't paying for giant agency overhead." "With 3thought you get an established company, and not a freelancer, so you know they'll be there for you."
"3thought saw the big picture and maximized their value by thinking about our rebrand across all of our marketing channels"
"They bring so much experience to the table, and helped us take the right steps to achieve our goals while avoiding costly mistakes."
"Their team guided us through every step to ensure that our rebrand was exactly what we needed."
"If creating a consistent vision for how your business represents itself to the world, and working with an agency who cares about marketing and business goals then you need to work with 3thought."