Rebranding
Transforms How Customers See Your Organization With Visual Rebranding.
Your established brand holds valuable equity, and we’re here to amplify it. By highlighting the best aspects of your reputation, rebranding captures your strengths, defines your future direction, and integrates everything into a cohesive marketing system that shapes customer perception.
People will form opinions about your brand, whether you’re involved or not. By hiring 3thought, you’ll become an active participant in shaping your brand’s perception.
Rebranding Example - Merrill Engineers and Land Surveyors
Web Design, Logo Design, Graphic Design, Stationery, Marketing Collateral, MailChimp Email Templates, Email Signatures, RFP Templates, Signage & more...
Project Highlights:
To modernize Merrill Associates, 3thought emphasized the name ‘Merrill’—what customers already used—by downplaying ‘Associates, Inc.’ The refined logo was complemented by updated typography, a bold color palette, and custom icons and graphics. Strong diagonal lines from the logo were carried through all of Merrill’s marketing materials, making the brand stand out in the local engineering market.
Next, Merrill needed to update 40+ years of print, web, and digital materials. Everything had to be consistent, visually appealing, and easy for their in-house team to manage. 3thought delivered with personalized training, design templates, and a comprehensive brand guide to ensure a smooth transition.
Our process: How does this rebranding thing work?
It's important to understand that every customer and project is unique, so we customize our rebranding process and milestones to suit the needs of each. There are still some key phases that every client can expect every time you work with us.
Discovery
When undertaking a rebrand, it becomes even more important to build a clear picture of who you are, where you have been, how you got here, and where you want to go. We learn all about you, your history, your industry, your competition and use that to define our starting point and direction for the remainder of the project.
Concept
This is the fun part. This is where the alchemy of creativity, experience and the expression of purpose come together. We’ll take our recommendations and ideas and distill them down into visual concepts for your review.
Execute and Revise
We will build out the various brand components we've defined as part of the project scope. And you'll see how all the pieces start to work together. We look to you for input and guidance. No one knows your organization better than you, and now is the time to fix anything that needs fixing.
Deployment!
Rebrands require a planned and well-orchestrated rollout. We schedule when and how each new element we've developed gets deployed to your team and to the public. The "big reveal" is so exciting!
Ongoing Help
Once your new branding is live, you'll likely have other marketing materials in need of updates. Who better to help than 3thought? Whether it's graphic design or web design and development, our talented team is here to help.
Why hire 3thought to for your rebranding project?
We asked our customers why they chose to rebrand with 3thought, and this is what they said...
Value
"We worked directly with senior designers who had decades of brand development and marketing experience, but we weren't paying for giant agency overhead." "With 3thought you get an established company, and not a freelancer, so you know they'll be there for you."
Holistic Approach
"3thought saw the big picture and maximized their value by thinking about our rebrand across all of our marketing channels"
Rebranding Experience
"They bring so much experience to the table, and helped us take the right steps to achieve our goals while avoiding costly mistakes."
Process
"Their team guided us through every step to ensure that our rebrand was exactly what we needed."
Results
"If creating a consistent vision for how your business represents itself to the world, and working with an agency who cares about marketing and business goals then you need to work with 3thought."
