My Way Village Connected Living Brochures
We were referred to My Way Village by their web developer. A rapidly growing company, My Way Village had invested a lot of time into their product and website development, but hadn’t had a chance to give the same attention to their printed collateral. A series of freelance and in-house designers had created functional, but not cohesive collateral elements. The marketing director wanted to build a unified visual language for all the pieces while at the same time making them more compelling to their audience.
My Way Village provides online services and one-on-one educational programs to help seniors use technology to maintain and improve connections with their family and friends. The pieces needed to address the needs of this very specific audience and feel fresh, vibrant and welcoming. They wished to maintain the brand elements of their company logo (“My Way Village”), but wanted to add some polish and evolve the brand, especially when referring to their key service offering – “Connected Living.” We revamped the Connected Living logotype so that it related to the MWV mark, but had a lively, human touch. We capitalized on the vibrant color palette to add punch, but chose to keep the layouts clean for easy reading.
The first priority piece was an overview brochure for the Connected living program. This piece would be handed out, mailed and distributed as part of a larger sales kit folder. We felt a slightly over-sized, quad-fold brochure would be best for this multi-purpose piece. In addition to the brochure, we needed to create supporting pieces that would offer more detailed messaging about the 3 key elements of the Connected Living program. These pieces needed to work together as well as stand up on their own. We selected the rack card format because it would easily fit within the other piece and would be relatively inexpensive to produce as needed.
We continue to work with the My Way Village team to develop additional collateral pieces with the same style elements. These pieces have included tri-fold brochures, flyers, posters and newsletters.