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New York State Academy of Trial Lawyers 2009 Membership Reception Invitation

New York State Academy of Trial Lawyers InviteThe New York State Academy of Trial Lawyers came to me looking for a fresh take on their annual membership reception invite. They challenged me to create an invite that represented a higher caliber event for the 5th Anniversary, but could still be produced cost effectively to fit within the same budget as the previous year’s.

I proposed a format that was a bit non-traditional with an accordion fold, but built in cost savings by keeping the flat size within a standard size sheet and limiting the printing to 2 colors on one side. I also substituted a gloss varnish for one of the inks. This is a great way to add sophistication without adding a lot of cost. The varnish was applied as a pinstripe pattern over a rich blue, creating the effect of a crisp pinstripe suit which I thought complemented the audience.

We also saved costs by producing the reply card as a postcard. This eliminates the need to print a reply envelope.

Everything together made an elegant, cohesive presentation. I also created a label template that the client used to produce name tags for the event that continued the graphic theme.

~Shea