What people think about your event will happen with or without your participation. The benefit of branding is you’re not leaving things to chance – you’re actively trying to shape people’s perceptions. It’s all about reputation and trust. Organizations that invest time and money into creating creative, consistent, professionally branded events appear more trustworthy than organizations…

Event branding is the process that event organizers, event planners, and graphic designers go through to influence how attendees feel about an event. The goal is often to build trust, awareness, and excitement with an audience.