Signal SMS Logo
May 9, 2009//Last Updated January 6, 2013
Bob Cote of Brattle Consulting Group approached me about a new product he was developing. The product was featuring a new SMS (Short Message Service, i.e. text message) technology though they had not yet developed a name or any brand elements. Through a series of brainstorming sessions, I helped him choose a product name, “Signal SMS” and got to work on logo concepts.
The logo needed to read as young, quick and illustrate connection. The graphic also couldn’t limit the technology to just cell phones. It need to speak to the overall service. The bold shapes and colors appealed the client. The logo has since been adapted to several sub-product lines.