3 thoughts for the week of Aug. 1, 2009 (logos, Stockdale Paradox & Matti J.)
August 4, 2009//Last Updated January 6, 2013
- What is your logo really saying about you? Designers preach the value of logos all the time. Why? Because your logo is the “face” of your company. It is your first impression. So what message is your logo sending? If you have a state of the art technology company, but everyone who sees it immediately thinks, “oh, so 1985”, then you may have a problem. If you are a law office dealing in corporate law, and your logo is set in Brush Script, you may not be putting your best face forward. Your logo should give a sense of the values of your business and appeal to your key audiences. If it doesn’t, it may be time to invest in a rebrand.
- Remember the Stockdale Paradox. We both read “Good to Great” by Jim Collins a while back, and this was something that stuck with us. In all the company profiles in the book, the leaders and managements teams demonstrated this paradox: Retain faith that you will prevail in the end, regardless of the difficulties. AND at the same time Confront the most brutal facts of your current reality, whatever they might be. We think this idea is highly relevant in today’s business climate. “It didn’t matter how bleak the situation or how stultifying their mediocrity, they all maintained unwavering faith that they would not just survive, but prevail as a great company. And yet, at the same time, they became relentlessly disciplined at confronting the most brutal facts of their reality.” (page 87) Great advice for those seeking to succeed.
Oh, and we couldn’t let this week pass with out mentioning that Matt is now officially 30! Please wish him a very happy birthday.