3 thoughts for the week of March 22, 2010 (new look, spring cleaning, getting it right)

  1. Our repeat visitors may notice things are a little bit different around here. We’d been meaning to take care of things for a while now, and finally we were able to do some much needed sprucing to our website. We wanted to simplify things a bit for our visitors and give ourselves a little more room to play. So, far it has been working out nicely. As with any transition, there are always a few hiccups but we are working through them are are pretty comfortable with the direction we are in. Hope you like the new look.
  2. And speaking of sprucing, it’s SPRING people! Thank goodness. So that means time for some spring cleaning. Why not go take a look at the pile of collateral you’ve got sitting in the corner. Is it looking a little dusty? A little faded? Maybe it’s time to send all that stuff to the recycle bin. The economy and the consumer mindset has completely changed over the past year. Is your messaging still relevant to them? Most likely it isn’t. Get inspired by the sunshine and freshen up your marketing. Get rid of what doesn’t work, bring in some new perspective and get things moving again. If you need some guidance, and want to chat, drop us a line feel free to contact us 🙂
  3. One way many business are modernizing their marketing is with Social Media. We’d like to give a big shout out to five local business who we think are doing a good job engaging their consumers online. Like @chrisbrogan and @julien say, it’s all about using the web to build influence, improve reputation, and earn trust. Keep up the good work! We’d love to hear from any business using the web and new media to build relationships. What has the experience been like so far, and has the web helped your business? Drop us a line in the comment box below!
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