Website Redesign Club: The Rules
Ladies and gentlemen. Welcome to Website Redesign Club. I look around and I see a lot of new faces… Which means a lot of you have been breaking the first two rules of Website Resign Club.
The first rule of website redesign club is: If you’re not generating new business from your website, you need a new website.
The second rule of website redesign club is: IF YOU’RE NOT GENERATING NEW BUSINESS FROM YOUR WEBSITE, YOU NEED A NEW WEBSITE.
Third rule of website redesign club is: If your website isn’t showing up in search results you’re losing money to the businesses who are.
Fourth rule: Your web developer should not be the only person who can update your website. If you’re paying someone to make simple edits to your site because you can’t do it yourself you need a new website.
Fifth rule: If your website is slow to load, difficult to navigate or simply does not work on a mobile device or tablet, you’re pissing off your user. This aint 2007 fellas… phones and tablets are everywhere and a frictionless user experience across all devices is what users expect demand.
Sixth rule: If your site’s text, language and visuals are inconsistent and don’t match your company’s brand and established marketing materials, do you think potential customers see you as professional? If you don’t appear trustworthy you’re losing business directly to the people who come across as professional (even if they’re not).
Seventh rule: Your website is not a beautiful and unique snowflake immune to hackers, so have a security plan. If you don’t know what you’re doing to prevent being hacked and/or what to do if you get hacked it’s time to make a plan. It may even be time to upgrade your website.
Eighth rule: If you paying someone for monthly maintenance and you don’t know what they’re doing or what you’re paying for every month, chances are you’re getting ripped off. If you have a maintenance contract, make sure the work is getting done.
And the ninth and final rule of Website Redesign Club: If your website isn’t helping you grow your business and you’re ready to make a change call: 508-409-6367 or fill out 3thought’s project request form for help.