3 thoughts for the week of August 31, 2009 (family first, wicked WordPress, our analytics)

ExaminingAnalytics

  1. Recent events in both our lives have made it even more clear that Family Comes First. As passionate as we are about our work, it is not the most important thing. There is such truth in the phrase “We work to live, not live to work.” Family and friends are the elements that add value to our lives. And we want to thank them for all the support that they have given us. We are very fortunate to do work that we love, but in today’s fast-paced, go-go-go world it’s easy to get lost in all things “business.” It’s important for everyone to remember what is truly important.
  2. WordPress is wicked cool. Okay, so wicked cool is not a technical term, but in all seriousness, WordPress continues to prove itself as a very powerful website development tool. We’ve been very happy with our choice to utilize WordPress for our blog. Calling all WordPress users: What’s your favorite widget?
  3. Our website has now been live for 90 days. We thought it might be interesting to take a look at the trends presented by Google Analytics to see what these last 3 months have revealed:
    Overall stats:

    • 1501 Visits = 16.66 visits per day
    • 569 Visitors = 6.3 visitors per day
    • 3952 Page Views = 43.91 pages per day
    • 2:28 Avg. time on site
    • 2.63 pages per visit

    How people get to our site:

    • Referring site = 40%
    • Direct = 36%
    • Search engine =  24%

    Site traffic sources:

    • Direct = 36.5%
    • Google = 23%
    • Facebook = 18.5%
    • Twitter = 7%
    • Other = 15%

    We’ve had visitors from 20 countries and 33 states.

    Visitor’s operating system:

    • Mac OS = 67% of site traffic
    • Windows = 26% of site traffic
    • iPhone/iPod = 4.4% of site traffic
    • Linux = 2.6% of site traffic

    Most popular screen resolutions:

    • 1280×800 = 33%
    • 1920×1200 = 22%
    • 1680×1050 = 12%
    • 1024×768 = 11%
    • Other = 22%

    Traffic from keywords:

    • Graphic Design Plymouth MA = 42.5%
    • 3thought = 25%
    • Visual Communication Plymouth MA = 15%

    Our busiest day = Tuesday, August 18th with 64 visits, 53 visitors & 67% new visits

    Here’s some resources on how you can make the most of your Analytics:

    BONUS Question: To all those who do utilize Google Analytics, what are the metrics that you find the most interesting and/or useful for your site?

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