This summer 3thought was contracted by the Carolina Institute for Public Policy to create a new logo for the institute. The icon we designed symbolizes windows, motion and the mission which was mixed with UNC colors and branding.

Leading: A typography term that refers to the space between lines of type. This is also known as “line spacing” too. Leading is generally measured as the distance from one baseline of type to the next. The term dates back to days of manual typesetting (ancient, we know) when strips of lead (yes, actual metal) were inserted between the rows ...

Graphic Design like any job is full of pros and cons. If you're thinking about getting into the business here a few things you should know and some advice from your helpful friends at 3thought.

A collection of thoughts on what to get your Graphic Designer for the holidays, or any day.

To build an online community for the BreakUp Coach, 3thought needed to create a bold, yet playful, statement with a website that offered a lot of functionalities.